Performance coaching
You wouldn't hope
an investment goes well.
So why is that the plan for you?
I'm Alex. I spent years as a private equity investor. Now I coach the people in and around that role: high performers who want the success that goes with it, without such a high cost to pay.
Everything stays between us. Always.
The work
Energy. Time. Belief.
10 sessions. Every two weeks. We work on your energy, your time, and the beliefs that are quietly costing both.
Sessions are tailored to what you need, typically going deep in these three areas.
Energy
We look at core foundations first: sleep, routines and self-regulation. We strengthen these to support you when the pressure builds. Calmer within weeks, more energised for work and life.
Time
Next we look at your diary. We work out what should be in and out. We work out what extra support you need: EA, juniors, at home. We protect space for the work your financial success actually depends on.
Belief
We do some inner work. 11pm rumination, the waiting to be found out, the high standards that are sapping your joy. This is where capacity gets built.
Who I am
I used to do your job.
I know what it can cost.
I spent years in private equity before I trained as a coach. I know the pressure, the late nights, the multi-tasking. I know what works and what doesn't. I'm not translating your world from the outside. I was there for years.
Almost everyone I work with looks like this: high-performing, hard-working, trusted. They self-selected at each stage towards a more ambitious path. Yet now they quietly wonder why it feels so relentless. Questioning whether they're good enough, whether it's worth it, whether they can last. They're not failing. Not even close.
What I bring is the full toolkit: coaching, CBT and deeper nervous-system work, not just a good conversation. And one rule that doesn't bend: I work for the individual. Everything stays between us.
An honest audit
What you think is helping.
And what it's actually costing.
The habit
The cost
The habit
Giving more and more hours, because that's the lever that has always worked.
The cost
Slower thinking, and no space for the strategic work that makes a difference.
The habit
Doing it yourself, because explaining it takes longer and isn't always right.
The cost
An underused team, too close to spot the errors, no time to lead or be strategic.
The habit
Running on adrenaline and coffee, and increasingly seeing this as what it takes to succeed.
The cost
Worries that catch up with you at bedtime, a body that's starting to creak, and no space to plan ahead.
The habit
Waiting until after the next deal to sort it. Thinking you'll do it yourself.
The cost
Nothing changing, just time (and missed opportunities) passing by.
“She helps cut through the noise and pressure of the day-to-day to help you focus on what really matters.”
Finance director
What people say
In their words.
Clients in this world stay anonymous, so these are roles rather than names.
“Her advice was always clear, practical, and tailored, and the follow-up made sure things actually changed rather than just being discussed.”
“I am in a much more positive state of mind where work is one aspect of my life, not the only thing.”
“She introduced me to what felt like small tweaks but had a much bigger impact.”
“Alex's ability to actively listen, leverage her own experience and provide clear, objective guidance helped me to gain more confidence in my approach and ultimately, take the next step in my career.”
“I have a much clearer sense of my strengths, what makes me tick and what is important to me, and how to make the most of my time.”
“I now have a personal toolkit of mechanisms that I can put in place as and when I need to.”
Start here
What if it didn't have to cost you this?
Twelve questions, three minutes. Find out whether energy, time or belief is most in the way right now. Or skip the questions and just talk to me.